Olive Young Offers Curated Selection at Sephora

CJ Olive Young and Sephora unveiled details of the upcoming debut of their previously announced global retail partnership. 

Beginning August 20, an assortment of 19 Olive Young-curated Korean beauty brands will launch in over 500 Sephora stores nationwide and online.

Carolyn Bojanowski, EVP of Merchandising at Sephora, said: 

“Access to Korean Beauty has redefined the global beauty landscape, and Sephora continues to be at the forefront of bringing the very best of the category to our clients. Partnering with Korea’s #1 beauty & health retailer, Olive Young, expands U.S. consumers’ access to an unparalleled assortment of Korean beauty, giving beauty lovers the opportunity to explore and try some of the most coveted brands and formulations from Korea.”

The U.S. debut will launch with a dedicated Olive Young K-beauty space at Sephora’s Times Square flagship in New York City, while curated assortments will also be available in more than 500 SEPHORA stores nationwide under ‘Olive Young K-beauty Edit’ and online. 

Following the U.S. launch, the partnership will expand to additional global markets including Hong Kong SAR, Singapore, Malaysia and Thailand, and more later this year, with further expansion planned for the Middle East, the UK and Australia in 2027.

Do-young Kim, EVP of U.S. Merchandising at CJ Olive Young, said: 

“For more than 26 years, Olive Young has helped define Korean beauty by curating the products and brands shaping today’s trends and connecting consumers from Korea and around the world with the very best of K-Beauty. By combining Olive Young’s merchandising expertise and trend-driven curation with Sephora’s exceptional global retail platform and client experience, this partnership will make the very best of Korean beauty more accessible than ever before.”

The participating brands, *listed alphabetically, include:

• Abib
• Arencia
• BANILA CO
• beplain
• BIOHEAL BOH
• Cell Fusion C
• FATION
• FULLY
• HEVEBLUE
• make p:rem
• ma:nyo
• MENOKIN
• REJURAN Cosmetics
• S.NATURE
• SUNGBOON EDITOR
• THOME
• Torriden
• WELLAGE
• WHIPPED